A Lasting Impression

Idaho Firewise is working with Drake Cooper marketing agency to develop a brochure that provides homeowners with recommendations that will assist them in making their homes and communities firewise. The idea is to keep it simple by providing only the most basic information that a homeowner would need to educate themselves on the steps they can take to prepare for the threat of wildland fire. More importantly, the brochure has to attract homeowners to read, remember, and use the information. It should leave a lasting impression on homeowners. Drake Cooper has come up with the following concepts:

• Make Your Home Sweet Home a Firewise One.
• Firewise. It's Really Common Sense.
• 10/4. (An infographic guide to creating a Firewise home in 10 Steps over 4 seasons.)

To see the designs that go along with these concepts click on the image above for a larger view. Or, click here and here. You will notice that there are two different designs for two of the concepts.

Keep in mind that the designs have not been finalized. They simply provide some general ideas to compliment the concepts.

Let us know which one is your favorite. If you don't have a favorite, just share your thoughts!