Idaho Firewise Discussion Board

Wednesday, August 4, 2010

Bring Back the Guberif

The Guberif (firebug spelled backwards) made his first appearance in Idaho back in 1945. Since then, he has started careless fires due to his care-free nature. He enjoys the outdoors, but he hasn't spent enough time with Smokey Bear to be educated on wildfires. You name the cause of a wildfire, and he is the culprit. He tosses his cigarettes on the ground, he lets his fires get out of control, he uses illegal fireworks--and those are just a few of his bad habits.

As part of the Keep Idaho Green campaign, Idaho Department of Lands painted "Don't You Be A Guberif" on highways and at rest stops and State Park parking lots. The Guberif also appeared in the media and on educational materials. He was very popular due to his name alone, but he was also very effective at bringing attention to the fire dangers that are present in Idaho.

The Guberif has been missing in action for nearly 10 years, but the threat of wildfire still exists. Keep Idaho Green and Idaho Firewise are considering bringing the Guberif back to life to help educate people on wildfire. Of course, the rebirth of the Guberif would not be complete without a makeover...a more modern and polished look (yet to be revealed!).

Let us know if you would like to see the Guberif make a new appearance in Idaho--Just click on the comments button below!

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15 Comments:

At August 8, 2010 at 5:08 PM , Blogger Harry said...

Bring him back for sure!

 
At August 9, 2010 at 2:30 PM , Blogger ID Firewise Exec. Dir. said...

He belongs on the fire education circuit...Bring him back!!

 
At August 9, 2010 at 3:01 PM , Blogger Kienlen-Martinez Family said...

the Guberif should always have a home in Idaho!! He is an icon like Smokey.

 
At August 10, 2010 at 1:09 PM , Blogger Ken and Kari said...

It was a very successful, uniquely Idaho campaign in its day...Viva the Guberif

 
At August 16, 2010 at 6:25 PM , Anonymous Anonymous said...

The Guberif should be here to stay--can't help but like him!

 
At August 16, 2010 at 9:59 PM , Anonymous Anonymous said...

Very cool, bring him back!

 
At August 28, 2010 at 2:22 PM , Anonymous Anonymous said...

ABSOLUTELY KEEP HIM. I was on a Dept. of Public Lands crew for two summers in the 1970's when we went all over Idaho painting KEEP IDAHO GREEN and DON'T BE A GUBERIF on State highways. What a great summer job and a great way to keep awareness up.

 
At September 10, 2010 at 10:31 AM , Anonymous Anonymous said...

Yes, I miss the "Don't be a Guberif" message on Hwy 41 between Rathdrum and Spirit Lake in Kootenai County.

 
At September 20, 2010 at 9:09 AM , Anonymous Anonymous said...

Bring the Guberif back! I miss looking for the message on the highway. It was a favorite passtime I woul dlike to past to my children. He was a great educational tool that needs to be re-born!

 
At December 23, 2010 at 1:24 AM , Anonymous Anonymous said...

It's so much fun to teach out of staters what "guberif" means!

 
At March 26, 2011 at 9:21 PM , Blogger Adino said...

Yes, bring back the "Guberif"!
In the early 70's my folks lived next door (Coeur d'Alene area) to a man known around the community as "Truk" Trzkowski. He was a Professional photographer and former Idaho Vandal football player. I recall that he claimed that he was the person who actually coined the phrase "Don't be a guberif" for the Department of Lands. Can anyone verify this?

 
At March 28, 2011 at 8:11 AM , Anonymous Idaho Firewise said...

Yes! Richard Trzuskowski came up with the Guberif in 1950 while working for Idaho Department of Lands.

 
At October 12, 2011 at 5:02 PM , Anonymous Anonymous said...

Look at the guberif animation I made...
http://www.youtube.com/watch?v=Uf4Sn2tF8EM
contact: mjparkercorp@gmail.com

 
At July 21, 2015 at 7:25 PM , Anonymous Anonymous said...

I think that this is still applicable.
This is so cool........and I was impressed in the mid-70's as I embarked to work for the US Forest Service on the Nez Perce National Forest and the Clearwater and the Panhandle NF.
Now I live surrounded by the Deschutes NF in Central Oregon - married to a District Fire Chief and we are using the slogan on the Fire Station Reader Board.
2015 is a hot and dry summer following a winter lacking snowpak in the Cascades.

Be Smart........be SAFE and please don't be a GUBERIF ! .........It gets traction again.

Thank you for your attention.


 
At January 18, 2018 at 11:10 PM , Anonymous Anonymous said...

Bring it on, we need it to get folks excited about fire prevention.

 

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